This is a website rebrand for the Sacramento International Film Festival (SIFF), focusing on enhancing the brand’s visual identity and improving usability The goal was to create a clean, user-friendly design that simplifies navigation. Key user tasks include submitting a film and purchasing event tickets, both of which are now more intuitive. The redesign incorporates clear wayfinding and maintains visual consistency across pages. Through this project, the designer developed a deeper understanding of UI/UX design.